Choice Broking Owner, Company Details, Charges and Full Review (2026)
Choice Broking is one of India’s established full-service stockbrokers, operating under Choice International Limited, a listed financial services group with roots going back to 1992. If you have searched for who owns Choice Broking, what its head office address is, how much it charges, or what its share price looks like, this guide brings together verified, source-checked answers to all of it in one place.
Who Is the Owner of Choice Broking?
Choice Broking is not owned by a single individual. It operates under Choice International Limited, a publicly listed company on the NSE, which means ownership is distributed among promoters and public shareholders, as with any listed entity.
That said, two names dominate any search for “Choice Broking owner”:
Kamal Poddar is the Managing Director of Choice International Limited and is widely regarded as the face and operational leader of the group today. He has led the company’s growth from a broking house into a diversified financial services conglomerate spanning wealth management, insurance, lending and advisory services.
Suyash Sunil Patodia serves as Joint Managing Director, while his mother, Vinita Sunil Patodia, is the company’s Non-Executive Chairperson. Together with Kamal Poddar, the Poddar and Patodia families make up the company’s promoter group.
According to the latest shareholding disclosures (as of August 2026), promoters collectively hold 53.65% of Choice International, with the remaining shares split between public retail investors (around 36%), foreign institutional investors (around 10%), and domestic institutions. About 11.9% of promoter holding is currently pledged.
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Sunil Patodia and Choice: The Founder’s Story
The keyword “Sun Patodia Choice” that many people search almost certainly refers to CA Sunil Kumar Patodia, the founder and promoter of Choice Group. He built the organisation from the ground up after founding his chartered accountancy practice in 1992, and he served as the Non-Executive Chairman of Choice International until his sudden and untimely passing on 18 February 2022, following a heart attack. He was also a respected figure in the accounting profession, having chaired the Western India Regional Council (WIRC) of ICAI and served as a Central Council Member of ICAI at the time of his death.
This is why Choice International’s registered office building in Mumbai is named “Sunil Patodia Tower” in his memory. His wife, Vinita Patodia, and son, Suyash Patodia, continue to lead the group’s promoter family today, carrying forward the legacy he built.
Choice Broking Owner Net Worth
There is no single, officially disclosed “net worth” figure for Choice Broking’s owner, since it is a listed company rather than a privately owned firm, and personal wealth figures published on various websites are frequently unverified estimates. What can be calculated from public data is the value of the promoter family’s collective shareholding.
As of August 2026, Choice International’s market capitalisation stood at approximately Rs 17,770 to Rs 18,000 crore, with promoters holding 53.65% of that. This puts the combined promoter family’s stake, spanning the Poddar and Patodia families together, at a value of roughly Rs 9,500 to Rs 9,650 crore, based on prevailing market prices. This figure fluctuates daily with the stock price and should not be treated as any individual’s personal net worth.
Choice Broking Company Details
Here are the verified corporate details of the group:
- Parent company: Choice International Limited
- CIN: L67190MH1993PLC071117
- Broking entity: Choice Equity Broking Private Limited (CEBPL)
- SEBI Broking Registration: INZ000160131 (BSE: 3299, NSE: 13773, MSEI: 73200, MCX: 40585, NCDEX: 01006)
- Depository Participant Registration: IN-DP-84-2015 (CDSL ID: 12066900, NSDL ID: IN301895)
- Research Analyst Registration: INH000000222
- Listed on: NSE (since 2022)
Company timeline:
- 1992: Choice Group incorporated
- 2008: Took over listed NBFC Choice International
- 2010: Received equity and commodity broking licence
- 2011: Obtained SEBI registration
- 2017: Launched mutual fund investment app, Investica
- 2018: Launched trading app, Jiffy
- 2022: Listed on the NSE
Beyond broking, the Choice Group umbrella includes Choice Wealth Private Limited (AMFI-registered mutual fund distributor), Choice Finserv Private Limited (an NBFC), and Choice Insurance Broking India Private Limited (an IRDAI-licensed insurance broker), alongside advisory verticals covering capital markets, taxation, management consultancy and government advisory work.
Choice Broking Head Office
The registered and head office of Choice International Limited and Choice Equity Broking Private Limited is:
Sunil Patodia Tower, J B Nagar, Andheri (East), Mumbai, Maharashtra 400099
The group’s corporate office for its insurance broking arm is separately located on the 12th Floor, Mittal Commercia, near Mittal Industrial Estate, Marol Naka, Andheri East, Mumbai 400059.
Choice Broking Charges
Choice follows a “whichever is lower” dual pricing model across most segments, capping costs for large trades while keeping small trades economical. As per the company’s official brokerage page:
- Equity intraday: 0.02% of trade value or Rs 20 per executed order, whichever is lower
- Equity delivery: 0.20% of trade value or Rs 20 per executed order, whichever is lower
- Futures (equity and commodity): 0.02% or Rs 20 per order, whichever is lower
- Options (equity): flat Rs 25 per lot
- Commodity options: flat Rs 50 per lot
- IPO applications: zero brokerage
- Mutual funds (direct plans): zero brokerage on SIPs and lump sum investments
- Account opening: free, with the first-year AMC waived (Rs 200 plus GST from year two)
- DP charges: Rs 10 per transaction on sell
- Auto square-off: no additional charge
- Margin Trading Facility (MTF): interest at 18% per annum
Statutory charges such as STT, exchange transaction fees, SEBI turnover fees, GST and stamp duty apply uniformly as per government and exchange rules, regardless of which broker you use.
Choice Broking Share Price
As of late August 2026, Choice International’s stock (NSE: CHOICEIN) was trading in the vicinity of Rs 800 to Rs 802, with a market capitalisation of roughly Rs 17,770 to Rs 18,000 crore. Share prices move continuously during market hours, so always check a live source such as the NSE, BSE, or your trading app for the current quote rather than relying on any static figure, including this one.
Choice Broking Customer Care
For support, Choice Broking can be reached through:
- Phone: +91-88-2424-2424
- Email: care@choiceindia.com
- Working hours: Monday to Friday, 8:30 AM to 7:00 PM; Saturday, 10:00 AM to 4:00 PM
- Compliance officer contact: 022-6707-9999 (extension 2310)
- Investor grievance email: ig@choiceindia.com
Choice Broking Review: Is It Worth Considering?
Choice Broking positions itself as a full-service broker rather than a pure discount broker, bundling research calls, advisory support, and a wide product basket (equity, F&O, commodities, mutual funds, bonds, IPOs, PMS, NPS, insurance and loans) alongside its trading platforms, Jiffy and Choice FinX. Its pricing model is competitive within the full-service category, with a “lower of percentage or flat fee” structure that particularly benefits smaller trades, plus zero brokerage on IPOs and direct mutual funds.
On the trust and compliance side, the company carries all the standard SEBI, exchange, depository and insurance regulatory registrations you would expect from an established, listed entity operating since the 1990s. As with any broker, it is worth comparing its charges and service bundle against your own trading style and against India’s leading discount brokers before opening an account, and always verify current charges and terms directly on choiceindia.com before signing up, since pricing and offers can change.
Disclaimer: This article is compiled from publicly available sources including Choice International’s official website and regulatory disclosures, current as of the update date above. Company details, charges, promoter holdings and share prices are subject to change; please verify the latest information on choiceindia.com or official exchange websites before making any decision. This is not investment advice.
